Archiv der Kategorie: Framing

If you want to answer to an opponent’s frame you will normally reframe it. This can be done by telling your version of the same reality, by exchanging roles or by taking a different look at the topic. Another possibility … Weiterlesen →

In a previous article I have shown the 3P model in framing. Now I want to introduce the next model: the Victim-Villain-Hero model. Your audience consists of people and no robots. The biggest difference is: people will hear your messages … Weiterlesen →

Within this article I want to show you the 3P model in framing. This model will introduce three kinds of frames. They differ in their emotional effect and can therefore produce very different results. To know this model will help … Weiterlesen →

In discussions you will see often the following communication misadventure: One person creates a nice frame and his opponent answer by negating it. At first glance this looks like a normal proceeding in discussions but it will have a big … Weiterlesen →

Every one of us is faced with the concept of framing nearly every day. Politicians, the mass media as well a as your organization, supervisor colleagues or even the people in your surrounding will use frames. No matter if this … Weiterlesen →